Emaar Properties Co. EMAAR

3.92 -0.06 -1.51 %

Emaar, TikTok to explore collaboration opportunities

(12/27/2018 7:51:00 AM)

Emaar, the biggest developer, has signed a memorandum of understanding (MoU) to explore collaboration opportunities with TikTok, the leading global destination for short-form mobile videos.

The partnership represents a major milestone for TikTok in the Middle East and a commitment by both parties to deliver Emaar’s memorable, world-class lifestyle experiences to TikTok’s global community of users.

Later this week, TikTok will mark its official launch in the UAE on New Year’s Eve with a 1-minute exclusive dynamic lighting show on Burj Khalifa, preceding Emaar’s majestic fireworks display, where it will be witnessed by thousands of spectators as well as millions more online.

Following the MoU, Emaar can unlock the immense potential of TikTok and access its highly engaged, international audience via destination marketing, digital content creation, and other innovative and interactive touchpoints.

TikTok empowers people to capture and share moments that matter in their lives, directly from their smartphones. As a global platform available in over 150 markets, and in 75 languages, TikTok offers a vibrant atmosphere that celebrates trends and embraces creativity and diversity. In 2018, TikTok became one of Google Play’s and iOS App Store’s best apps of the year. With the ability to engage with a global audience, TikTok has attracted a variety of creators using the platform to connect with others and build a diverse community.

Emaar is offering TikTok users the opportunity to visit Dubai and take part in the Emaar New Year’s Eve Gala 2019, one of the most anticipated celebrations globally.

Through the exclusive campaign for TikTok users, five lucky couples from China, India and the Middle East will be flown in to Dubai for the event. Accordingly, TikTok has created and activated an in-app challenge and is promoting the Emaar NYE 2019 gala with a home-screen display and banners in China, India and the Middle East.

The Gulf Today