RakBank becomes official bank of FC Barcelona in UAE
(7/11/2018 6:56:00 AM)
The National Bank of Ras Al Khaimah (RakBank) and FC Barcelona have announced a strategic regional partnership for three years extendable by another two years whereby RakBank has become the official bank of FC Barcelona in the UAE.
This partnership entails the launch of new FC Barcelona dedicated co-branded products including Mastercard Platinum credit and debit cards. The contract was sealed in the presidential box at the Camp Nou and was attended by FC Barcelona’s chief executive officer Oscar Grau, while Frederic de Melker, managing director of Personal Banking, represented RakBank at the event.
With this association RakBank Barca fans can look forward to access FC Barcelona branded merchandise and opportunities to watch their favourite players at matches in Barcelona amongst other benefits.
Frederic de Melker said: “We are delighted to partner with FC Barcelona, one of the world’s leading football clubs, to become their official bank in the country. UAE is a football loving nation of dedicated fans who avidly follow the game. Therefore, we deemed it fit to bring their favourite club closer home by building increased affinity of the segment with the Club and RakBank.”
“We are very pleased with this strategic alliance between RakBank and FC Barcelona,” said Peter England, CEO RakBank. “The spirit of football is timeless and we aim to deliver unique value propositions through the RakBank co-branded Credit, Debit Cards, and other banking products. This also includes the BarcaRewards that are directly pertinent to FC Barca fans here in the UAE, which aims to offer exciting football benefits and privileges.”
FC Barcelona was founded 118 years ago in 1899, and is unique in many ways. The club is owned by its more than 145,000 members and can boast of being the most successful club in Europe over the last years. Since season 2004/05 they have won four of the Club’s five Champions League titles and nine of their 25 domestic league titles. –